Car sharing scheme, Connect by Hertz, is to enter the Australian market after the rental giant announced its acquisition of Flexicar. Operating in Sydney and Melbourne, Flexicar offers members access to an alternative to owning a vehicle by providing rental solutions to inner city residents. The company was established in 2005, and has a membership of around 2500. It currently operates 90 vehicles in the cities.

Senior vice president, global sales for Hertz, Robert Stuart, said the purchase of Flexicar would give Connect by Hertz immediate access to the business community, college campuses and residential areas. He added that this was exactly the market Connect supplied in other territories.

Monique Conheady, Flexicar’s founder, is to remain in her position as director of Australian car sharing operations. Currently the chief executive of Flexicar, she said she was excited about becoming a part of the Hertz global team. She added that under Hertz, the company would be able to utilize resources such as improved technology, products and services which would give consumers an enhanced overall experience.

Mark P Frissora, Hertz’s chief executive and chairman, said the acquisition of Flexicar was the company’s first venture in the Australian market. He added that by entering a sixth country, Hertz would be able to provide car sharing to a larger audience.

Car sharing schemes offer consumers the ability to cut costs, help the environment and have access to convenient modes of transport, said Stuart. The tie-up between Flexicar and Hertz is due to be completed in December.