In a bid to help customer’s beat the winter blues Europcar has announced its New Year half-price sale. The half price deals will be available at many Europcar locations across the U.K. including airports and will cover a range of vehicles. The sale is aimed at giving customers who are counting the pennies after the festive period the opportunity of cheaper car hire so they can still get out and about in the New Year. The deal is perfect for those who own a small car but who intend to take full advantage of the January sales and may be thankful that they hired a bigger vehicle. As car hire is available at many of the U.K.’s major airports those off on a skiing holiday might appreciate a little more room for all that equipment. For those who just want to get away for a bit in the New Year as well as half-price rental customers can rest assured that the vehicles are fully maintained. They are also all covered by 24-hour breakdown assistance should customers find themselves in trouble.

Catriona Lougher, Europcar’s marketing director in the U.K. said that because money can be tight for families in the New Year the sale will be ideal for families wishing to leave the family car at home and get away from it all for a while. The half-price offer is available to all who book car rental by January 31^st and is valid on most dates from January 4^th through to June 30^th 2010.