Sparks have flown as mid-level hotels launch a marketing war in an attempt to win customer’s money.  Advertising campaigns have been aimed at specific hotel chains as Premier Inn and Intercontinental Hotels Group go negative.

The Advertising Standards Authority accused Travelodge of misleading advertising against its rival Holiday Inn, when comparative prices failed to include Holiday Inn’s offer of a free breakfast.  Holiday Inn responded by sending employees to prominent Travelodge locations, offering free breakfast as an attempt to generate public interest.

Premier Inn also got in on the act launching billboards which specifically target their rivals. One billboard ad reads: “Looks like it’s time to take a holiday from Holiday Inn”  yet another “So what exactly is best about Best Western?”.  Their campaign was launched to correspond with their drop to £29 rooms, down from the previous £59.  This move made their prices comparable to those of Travelodge for the first time.

As the travel and hotel industry continues to plummet, this move shows Premier Inn’s concern over the mid-range and budget hotel market.  Some view this move as a sign that there is little faith that the fading industry will turn around.

Customers can expect to continue to see companies battle for every pound, which should be beneficial for those travelers on a budget.
The above information comes from Breaking Travel News.  For more information please visit their website.