Customers of Sixt Rent a Car will now be able to ask questions and make complaints online, as the popular car hire company tries innovative ways to increase customer satisfaction.  With fewer travelers this holiday season due to a variety of reasons such as concerns over the H1N1 outbreak, as well as the plummeting economy, car hire agencies have had to get creative to stay ahead of the field.  This is why Sixt has decided to use online customer service to set themselves apart in the industry.

Sixt will monitor various chat rooms and social networking sites to identify common customer problems and to speak to address them in immediate fashion.  This has been a bit hit so far, as customers are enjoying the immediate response that they could never get from a phone call or letter.

Customers seem to prefer the anonymity that sites like Twitter provide, which makes it more likely that they will be honest about their complaints.  This in turn will allow Sixt to attempt to remedy the situation before it becomes a major problem.

The program has already enjoyed big success in London, where Sixt has a presence on social networking sites.  Sixt currently has 150 locations in the United Kingdom and locations in more than 90 countries around the world.